Data and images used for "An exploratory study using graphic design to communicate consumer benefits on food packaging"

doi:10.4121/19826473.v1
The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/19826473
Datacite citation style:
Schifferstein, Rick; Mailin Lemke; de Boer, Alie (2022): Data and images used for "An exploratory study using graphic design to communicate consumer benefits on food packaging". Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/19826473.v1
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite
Dataset

Datafile used for the paper: 

An exploratory study using graphic design to communicate consumer benefits on food packaging


The first variables show the ratings on the individual items (healthy - trustworthy)

Then you find the demographics, the coding for condition and product, and the scores on the sum variables I created (SHealth - Sconfusing),

Followed by the dummy variables used H1-H3 (health), N1-N3 (environment) S1-S3 (other)


In addition, I added files of the pictures that we used for the study

history
  • 2022-05-25 first online, published, posted
publisher
4TU.ResearchData
format
IBM SPSS datafile
funding
  • Federation of the four Universities of Technology in the Netherlands (www.4TU.nl) grant No. 4TU-UIT-346
organizations
TU Delft, Faculty of Industrial Design Engineering

DATA

files (22)