TY - DATA
T1 - Impact of user generated content on customer engagement
PY - 2022/11/24
AU - Mohammad Galib
UR - https://data.4tu.nl/articles/dataset/Impact_of_user_generated_content_on_customer_engagement/21603993/1
DO - 10.4121/21603993.v1
KW - Customer engagement
KW - user generated content
KW - Social commerce sites
N2 - <p>To investigate the role of User-Generated Content in customer engagement by identifying the factors that influence customer engagement on social commerce sites.</p>
ER -