TY - DATA
T1 - Search terms and codebook accompanying the paper "Selling Satisfaction: A Qualitative Analysis of Cybersecurity Awareness Vendors’ Promises"
PY - 2024/09/19
AU - Jonas Hielscher
AU - Markus Schöps
AU - Jens Opdenbusch
AU - Felix Reichmann
AU - Marco Gutfleisch
AU - Karola Marky
AU - Simon Parkin
UR - 
DO - 10.4121/5e7d7ae2-c639-4bcc-8664-a4ad5526868e.v1
KW - Security Awareness
KW - Security Market
KW - Human-Centered Security
KW - Information Asymmetries
KW - Security Training
N2 - <p>This is the search terms and interview codebook for the peer-reviewed paper “Selling Satisfaction: A Qualitative Analysis of Cybersecurity Awareness Vendors’ Promises", by Hielscher et al.</p><p><br></p><p>The objective of the analysis was to understand how statements on the websites of security awareness vendors aligns with customers' needs; the analysis also examined how websites relate to human-centered security challenges from prior research, and also the role of employees within organizations (as recipients of security awareness and training initiatives). The codebook emerged from a thematic analysis of 2,476 statements on 156 websites from 59 vendors. We gathered search terms from n = 30 awareness professionals to perform an automated Google search. The codebook, as presented here, is arranged into columns, with groups of codes in the first column, followed by the count of occurrences of each code across the transcripts, a brief Description of each code, and an example quote.</p>
ER -