Survey Data on Digital Citizenship's Effect on Detecting Deceptive Advertisements

doi:10.4121/fd940957-5efd-4d54-87e8-325c60a4c43d.v1
The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/fd940957-5efd-4d54-87e8-325c60a4c43d
Datacite citation style:
Paulino, Emmanuel (2024): Survey Data on Digital Citizenship's Effect on Detecting Deceptive Advertisements. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/fd940957-5efd-4d54-87e8-325c60a4c43d.v1
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite
Dataset
geolocation
Metro Manila, Philippines
time coverage
September 1 to October 15, 2024
licence
cc-by.png logo CC BY 4.0

This dataset contains Survey data collected from 2,072 respondents to examine the relationship between Digital Citizenship (DC) and Detection of Deceptive Ads (Score). Respondents answered a 10-point quiz by viewing ten online advertisements and answering if it is deceptive or not. "Score" column is the total of the correct answers per respondent. Then, they answer 10 Likert Scale items on Digital Citizenship. "DC" column contains the average of their responses for Digital Citizenship. It was discovered that DC as a predictor variable has a non-linear relationship with Score. That is why "DC_2" and "DC_3" were formulated to perform non-linear regression.

The survey was conducted from September 1 to October 15, 2024. Respondents are from different parts of Metro Manila and the province of Cavite.

history
  • 2024-10-28 first online, published, posted
publisher
4TU.ResearchData
format
csv
organizations
De La Salle University Dasmarinas

DATA

files (2)