Survey Data on Digital Citizenship's Effect on Detecting Deceptive Advertisements

DOI:10.4121/fd940957-5efd-4d54-87e8-325c60a4c43d.v1
The DOI displayed above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
DOI: 10.4121/fd940957-5efd-4d54-87e8-325c60a4c43d
Datacite citation style:
Paulino, Emmanuel (2024): Survey Data on Digital Citizenship's Effect on Detecting Deceptive Advertisements. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/fd940957-5efd-4d54-87e8-325c60a4c43d.v1
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite

Dataset

This dataset contains Survey data collected from 2,072 respondents to examine the relationship between Digital Citizenship (DC) and Detection of Deceptive Ads (Score). Respondents answered a 10-point quiz by viewing ten online advertisements and answering if it is deceptive or not. "Score" column is the total of the correct answers per respondent. Then, they answer 10 Likert Scale items on Digital Citizenship. "DC" column contains the average of their responses for Digital Citizenship. It was discovered that DC as a predictor variable has a non-linear relationship with Score. That is why "DC_2" and "DC_3" were formulated to perform non-linear regression.

The survey was conducted from September 1 to October 15, 2024. Respondents are from different parts of Metro Manila and the province of Cavite.

History

  • 2024-10-28 first online, published, posted

Publisher

4TU.ResearchData

Format

csv

Organizations

De La Salle University Dasmarinas

DATA

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