The DOI displayed above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
DOI: 10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec

Alvino, Letizia; Pavone, Luigi ; Abhishta , Abhishta ; Robben , Henry (2024): Coded Dataset of Neuroscience Studies. Version 2. 4TU.ResearchData. dataset. https://doi.org/10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec.v2

x choose version: version 1 - 2023-12-20

Usage statistics

Categories

• Other Psychology and Cognitive Sciences
• Marketing
• Other Technology
• Commerce, Management, Tourism and Services
• Psychology and Cognitive Sciences
• Technology

Keywords

Literature Review Neuromarketing Neuroscience

Time coverage

2004-2019

Licence

CC BY-NC 4.0

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by Letizia Alvino , Luigi Pavone, Abhishta Abhishta , Henry Robben

This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing.

For specifics on the data see: Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience, 14, Article 577666. https://doi.org/10.3389/fnins.2020.577666

History

• 2023-12-20 first online

• 2024-01-09 published, posted

Publisher

4TU.ResearchData

Format

Excel

Associated peer-reviewed publication

Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

Derived from

• Scopus & Others

Organizations

Nyenrode Business University, Center for Marketing and Supply Chain Management
University of Twente, Hightech Business and Entrepreneurship Group (HBE)