Data underlying the publication 'Enhancing Desirable Food Behaviors by Increasing or Decreasing Disgust: Designing and Testing Infographics'

DOI:10.4121/21740024.v2
The DOI displayed above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
DOI: 10.4121/21740024
Datacite citation style:
Schifferstein, Rick; Mailin Lemke; Vegt, Niko (2024): Data underlying the publication 'Enhancing Desirable Food Behaviors by Increasing or Decreasing Disgust: Designing and Testing Infographics'. Version 2. 4TU.ResearchData. dataset. https://doi.org/10.4121/21740024.v2
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Dataset

choose version:
version 2 - 2024-01-05 (latest)
version 1 - 2023-12-18

We created stimuli (drawings with texts) that may be able to increase or decrease the purchasing of mushrooms, cheese, and meat. In Study 1 (N=429) we determined the familiarity, credibility and relevance of each aspect and measured emotional responses (pride, shame, admiration, contempt, joy, sadness, hope, fear, anger, satisfaction, desire, disgust, boredom, and fascination) to them. In Study 2 (N=307), we investigated to what extent four aspects combined in an infographic on a poster lessened or strengthened the emotional responses, purchase intention, and tendency to adapt behavior for the three products.


History

  • 2023-12-18 first online
  • 2024-01-05 published, posted

Publisher

4TU.ResearchData

Format

jpeg, pdf, docx, sav (SPSS)

Funding

  • Pride and Prejudice (grant code 4TU-UIT-346) [more info...] 4TU Federation

Organizations

TU Delft, Faculty of Industrial Design Engineering, Department of Human Centered Design

DATA

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