The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/14686680

Mirjam Visser; Gattol, Valentin; van der Helm, Rosan (2021): Data underlining publication; Communicating sustainable shoes to mainstream consumers:the impact of advertising design on buying intention. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/14686680.v1

Dataset

• Engineering Design
• Design Practice and Management
• Marketing
• Other Engineering
• Business and Management
• Climate and Climate Change

Buying decision, consumer research, fashion, Marketing, product image, qualitative, sustainability

CC BY 4.0

RefWorks, BibTeX, Reference Manager, Endnote, DataCite, NLM, DC, CFF

by Mirjam Visser , Valentin Gattol , Rosan van der Helm

The masterdata used in the Article "Communicating sustainable shoes to mainstream consumers: the impact of advertisement design on buying intention" available athttps://www.mdpi.com/2071-1050/7/7/8420

We studied the effect of advertisement elements (layout color, benefit type, and heritage) on the products’ perceived sustainability, quality and fashion image, and buying intentions of mainstream consumers. Two hundred adults participated in a study that was based on a 2 (red vs. green layout) × 2 (personal vs. environmental benefit) × 2 (local vs. global heritage) between-subjects factorial design of a sustainable shoe advertisement. The impact of these independent variables on product image as well as on buying intention was analyzed by means of three-way ANOVAs.

• 2021-06-25 first online, published, posted

4TU.ResearchData

.XLS

Communicating sustainable shoes to mainstream consumers: the impact of advertisement design on buying intention

TU Delft, Faculty of Industrial Design Engineering