The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/70061612-34f8-4096-8c32-2ac61583273f

Paulino, Emmanuel (2024): Survey data of the Mediating Effect of Brand Credibility on the Relationship between Online Review and Purchase Intention. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/70061612-34f8-4096-8c32-2ac61583273f.v1

Dataset

• Marketing
• Business and Management
• Commerce, Management, Tourism and Services

Brand Credibility, Consumer Behavior, Consumer Reviews, Online Review, Purchase Intention

CC BY 4.0

RefWorks, BibTeX, Reference Manager, Endnote, DataCite, NLM, DC, CFF

by Emmanuel Paulino

The dataset consists of Likert scale survey data from 300 respondents, measuring the relationships between Online Reviews (OL), Brand Credibility (BC), and Purchase Intention (PI) in the context of OEM products. Respondents rated their agreement on these constructs on a scale from 1 to 5.

• 2024-10-25 first online, published, posted

4TU.ResearchData

csv

De La Salle University - Dasmarinas